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1Z0-542 - Oracle Enterprise Content Management(R) Essentials - Dump Information

Vendor : Oracle
Exam Code : 1Z0-542
Exam Name : Oracle Enterprise Content Management(R) Essentials
Questions and Answers : 69 Q & A
Updated On : December 12, 2018
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1Z0-542 Oracle Enterprise Content Management(R) Essentials

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1Z0-542 exam Dumps Source : Oracle Enterprise Content Management(R) Essentials

Test Code : 1Z0-542
Test Name : Oracle Enterprise Content Management(R) Essentials
Vendor Name : Oracle
Q&A : 69 Real Questions

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Oracle Oracle Enterprise Content Management(R)

Oracle Cloud Unveils New HPC offerings to assist Mission vital Workloads | killexams.com Real Questions and Pass4sure dumps

Press release

Redwood Shores, Calif.—Nov 12, 2018

Oracle today introduced availability of latest naked metal Oracle Cloud Infrastructure compute instances to assist companies run various performance delicate workloads, akin to synthetic intelligence (AI) or engineering simulations, in the cloud. These new situations are a part of Oracle’s new “Clustered community,” which offers consumers entry to a low latency and high bandwidth RDMA network. Oracle now provides tremendous agencies with a complete set of options for any high efficiency computing (HPC) workload, enabling organizations to capitalize on the merits of up to date cloud computing whereas enjoying performance akin to on-premises compute clusters at a cost that makes sense for his or her agencies.

countless agencies have regarded a transition to the cloud for years for their legacy HPC workloads, but had been unable to achieve this due to the inability of high performant cloud choices or economics that would make it too costly to run within the cloud. organizations have struggled to find a cloud that can support new workload requirements whereas realizing cost efficiencies and suppleness that meet business dreams and universal technology imaginative and prescient. With today’s information, groups ultimately have a least expensive route to lengthen their on-premises HPC workloads to the cloud devoid of sacrificing efficiency.

“HPC has been underserved within the cloud due to lack of high performance networking (RDMA) and unappealing fee/performance. We’ve listened to our purchasers and over the last few years Oracle has concentrated on improving high performance naked-metal choices, comparable to Clustered Networking, to provide on-premise consumers with the alternatives they should extend their HPC workloads to the cloud,” spoke of Vinay Kumar, vice chairman, Product administration & strategy, Oracle Cloud Infrastructure. “Our turning out to be collaboration with depended on carriers helps Oracle Cloud Infrastructure proceed to expand and present the superior performance on the lowest cost for the workloads that clients actually need to prolong into the cloud.”

With Oracle’s Clustered community providing on the statistics middle level, Oracle has opened up a wholly new set of use-instances and workloads that firms can harness the energy of cloud computing for, ranging from motor vehicle crash simulations in automobile and DNA sequencing in healthcare to reservoir simulation for oil exploration. groups can now install further use-instances prior to now out of their attain, similar to the use of records from their Oracle Database and cutting-facet NVIDIA(R) Tesla(R) GPUs to run Neural community AI training and straight including value to their information.

the brand new providing is powered by way of excessive-frequency Intel® Xeon® Scalable processors and Mellanox’s excessive performance network interface controllers. For greater than 25 years, Oracle and Intel have worked intently to carry innovative, scalable, and secure enterprise-class options to its valued clientele. This new addition completes Oracle’s comprehensive set of infrastructure options for the whole range of each CPU- and NVIDIA GPU-based HPC workloads, proposing valued clientele with streamlined and lessen can charge entry to really expert choices within the cloud. Oracle Cloud Infrastructure now provides a complete range of HPC workloads, together with the only bare steel Infrastructure-as-a-service (IaaS) offering on the market with RDMA.

These new HPC instances with Clustered Networking are provided throughout Oracle areas within the US and european at $0.075 per core hour, a 49 p.c pay-as-you-go savings in comparison to other cloud providers on the market.

moreover, these capabilities will even be multiplied for Oracle’s currently announced aid for NVIDIA HGX-2 platform on Oracle Cloud Infrastructure. consumers can be in a position to take abilities of clustered networking as part of the next generation of NVIDIA Tensor Core GPUs, opening up giant scale GPU workloads comparable to AI and deep gaining knowledge of.

trade quotes

“HPC is important for greater use circumstances, complex workloads, and statistics-intensive computing than ever before. entry to HPC capabilities within the cloud makes it possible for clients to do greater with the aid of extending into the general public cloud while featuring new HPC and AI users a platform to enhance and look at various new classes of HPC and AI algorithms,” said Lisa Davis, vice president of Intel’s information center community and accepted manager of Digital Transformation and Scale options. “we're working with Oracle to permit main HPC offerings that take skills of the advanced performance, efficiency and scale delivered by means of Intel® Xeon® Scalable processors throughout HPC and AI workloads, all while profiting from the agility and adaptability of Oracle’s next technology, enterprise-grade cloud providing.”

“As agencies look to ensure they live ahead of the competitors, they are looking for more productive functions to allow greater performing workloads. This requires quick records conversation between CPUs, GPUs and storage, within the cloud,” talked about Michael Kagan, CTO, Mellanox applied sciences. “over the past 10 years we've offered superior RDMA enabled networking solutions to Oracle for quite a lot of its items and are happy to extend this to Oracle Cloud Infrastructure to assist maximize performance and effectivity in the cloud.”

“With the huge explosion of information, you want greater clusters of GPUs to process and instruct the records being produced. HGX-2 on Oracle is the best fit for this problem,” mentioned Ian Buck, vice chairman of Accelerated Computing, NVIDIA. “HGX-2 on Oracle combines slicing-area V100 Tensor Core GPUs and NVSwitch along with potential to scale across multiple HGX-2s the usage of Clustered Networking to solve the greatest computing challenges.”

Contact info About Oracle Cloud Infrastructure

Oracle Cloud Infrastructure is an commercial enterprise Infrastructure as a provider (IaaS) platform. companies of all sizes rely on Oracle Cloud to run enterprise and cloud native applications with mission-important efficiency and core-to-part protection. by operating each common and new workloads on a complete cloud that includes compute, storage, networking, database, and containers, Oracle Cloud Infrastructure can dramatically raise operational effectivity and lower total can charge of possession. For more assistance, visit https://cloud.oracle.com/iaas. 

About Oracle

The Oracle Cloud offers finished SaaS software suites for ERP, HCM and CX, plus highest quality-in-category database Platform as a service (PaaS) and Infrastructure as a service (IaaS) from statistics centers right through the Americas, Europe and Asia. For more guidance about Oracle (NYSE:ORCL), please consult with us at www.oracle.com.

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Oracle and Java are registered trademarks of Oracle and/or its associates. other names can be trademarks of their respective house owners.

Future Product Disclaimer

The preceding is meant to define our widespread product path. it is intended for counsel purposes simplest, and may now not be included into any contract. It isn't a commitment to convey any material, code, or performance, and will not be relied upon in making paying for decisions. The building, unlock, timing, and pricing of any elements or performance described for Oracle’s products may alternate and remains on the sole discretion of Oracle supplier.


Oracle acquires SD-WAN issuer Talari Networks | killexams.com Real Questions and Pass4sure dumps

Oracle announced yesterday that it’s buying SD-WAN expertise company Talari Networks for an undisclosed sum. The transaction is expected to close before the conclusion of this year.

The addition of Talari’s expertise is anticipated to enrich Oracle Communications’ Session Border Controller (SBC) and community administration infrastructure. Talari’s Failsafe know-how is declared to enhance the merits of SD-WAN by including stronger reliability and predictability whereas retaining safety for web site-to-web site and placement-to-cloud connectivity and utility access over any IP community.

San Jose, California-based Talari currently serves greater than 500 commercial enterprise valued clientele in 40 distinctive nations throughout a variety of industries, including public sector, fiscal services, insurance, retail and manufacturing—and it expects to do even larger issues beneath the Oracle tent.

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Talari CEO Patrick Sweeney, who joined the enterprise last 12 months, pointed out the affect to current and new purchasers may be colossal. “Our loyal shoppers can predict to see potent new network functionality and capabilities at an accelerated tempo,” he referred to in a weblog put up. “And the significant span of Oracle’s brand and reach will prolong the Talari answer across the globe. collectively, Oracle and Talari plan to accelerate digital transformation and cloud adoption by means of offering groups with complete commercial enterprise network options that bring legitimate real-time communications and performance of mission-critical purposes over any network.”

related: report: Cisco, VMware are cashing in on their SD-WAN offers

Analysts were no longer specially surprised through the deal given the competitors now underway in the SD-WAN space. Talari ranked No. 9 in IHS Markit’s rankings of SD-WAN providers according to 2d-quarter revenues.

“The musical chairs in the SD-WAN game is accelerating, so it’s respectable that Talari discovered a associate,” mentioned R. Scott Raynovich, founder and principal analyst at Futuriom. “Talari’s know-how is optimized for records core connectivity, and its contemporary stream to convey a cloud solution for Office365 and NetSuite make it a natural complement to Oracle’s cloud infrastructure. since Oracle is a application company and not an commercial enterprise networking vendor, the aim of this acquisition is likely to improve the efficiency of Oracle’s cloud utility."

There’s not a lot of synergy between Session Border Controllers and SD-WAN, however Lee Doyle, most important analyst at Doyle analysis, instructed FierceTelecom that he can take into account why Oracle would want to acquire a product it will probably monetize in a scorching area like this. It also has a background of buying communications groups, Acme Packet and Tekelec, both ongoing organizations.

related: Cisco ties protection capabilities into SD-WAN platform

both Cisco and VMware were working to mix more SD-WAN expertise throughout their broader portfolios. last year, VMware purchased VeloCloud for an undisclosed sum while Cisco paid $610 million for Viptela.

ordinary, SD-WAN earnings, which comprises equipment and manage administration software, reached $221 million within the most contemporary 2d quarter, which was up 25% quarter-over-quarter and twice the quantity recorded in the 2nd quarter of closing 12 months, according to IHS.

Fierce Telecom Editor Mike Robuck contributed to this text.


Oracle to acquire Talari Networks | killexams.com Real Questions and Pass4sure dumps

Oracle has introduced that it is going to purchase Talari Networks, a issuer of utility-described extensive area community (SD-WAN) technology.

Talari's know-how offers centralized manage and more suitable software performance, and has a client base of over 500 purchasers in over forty countries. The company's Failsafe technology enhances the benefits of SD-WAN with the aid of including more suitable reliability and predictability whereas maintaining protection for website-to-web site and site-to-cloud connectivity and software access over any IP network.

fiscal details of the deal had been not disclosed, although the transaction is expected to finished this year.

Oracle pointed out that the addition of Talari's know-how will complement Oracle Communications' leading Session Border Controller (SBC) and community management infrastructure by means of including high availability and nice-of-experience (QoE) connectivity and cloud software entry across any IP community with the reliability and predictability of deepest networks. together, Oracle and Talari will accelerate digital transformation and cloud adoption by way of featuring groups with comprehensive enterprise community options that make certain reliability and efficiency of actual-time communications and mission-vital applications over any network.

In a letter to consumers and companions, Douglas Suriano, Senior vp and widely wide-spread manager, Oracle Communications world enterprise Unit spoke of: "we're extremely joyful to join forces with Talari and welcome their crew to Oracle's Communications international business Unit.

"Oracle's business enterprises retain interesting area potential, specialized potential and focused product investments, which at the moment comprises greater than 21,000 Oracle personnel and over $700 million in annual R&D spend. This model has confirmed enormously a hit across a few industries, and we seem ahead to bringing these equal benefits to the customers of Talari."

Drew Lydecker, President and Co-founding father of AVANT, the primary and only grasp agent distributing Talari features, Commented on the deal: "The tempo of alternate in it's continuing to speed up. organizations people have not ever heard of just a number of years ago are disrupting the IT panorama. SD-WAN is the newest instance and Talari is the prototypical disruptor. The network world has not changed a great deal over the last decade, however enterprise community and information centre needs are changing dramatically with migration to cloud services, becoming cell personnel, and dramatically altering enterprise WAN community patterns."


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1Z0-542 exam Dumps Source : Oracle Enterprise Content Management(R) Essentials

Test Code : 1Z0-542
Test Name : Oracle Enterprise Content Management(R) Essentials
Vendor Name : Oracle
Q&A : 69 Real Questions

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Oracle Enterprise Content Management(R) Essentials

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The Enterprise Key Management market to grow at a CAGR of +20% by 2023 - according to new research | killexams.com real questions and Pass4sure dumps

Enterprise key management is an essential component of data encryption solutions and involves managing and dealing with generation, exchange, storage, use, destruction, and replacement of cryptographic keys that encrypt different data sources such as emails, databases, disk drives, big data repositories, backup tapes, and data over cloud environments. The key management solutions protect cryptographic keys throughout their lifecycle and restrain unauthorized users from accessing the keys or data.

The Global Enterprise Key Management Market size is Estimated to grow at a Compound Annual Growth Rate (CAGR) of +20% during forecast period

Get Sample Copy of this Report@: qyreports.com/request-sample?report-id=80944

This new market report is a thorough analysis of the existing situation and the anticipated condition for Enterprise Key Management market. Investigation for gathering the content for this report is done in depth and meticulously.

Present scenarios, past progress, global recognition and future prospects of market is offered in this report. Main strategies, market shares, products of the companies and investments in market is also mentioned in detail.

Top Companies Profiled in this Report includes, Amazon Web Services Inc., CA Technologies Inc., Dyadic Security, Gemalto NV, Google Inc., Hewlett Packard Enterprise, IBM Corporation, Oracle Corporation, Quantum Corporation, RSA Information Security, Dell EMC., E-Security Inc., Townsend Security, Venafi, Winmagic Inc.

For the purpose of the study, Global Enterprise Key Management market is segmented based on various parameters. An in-depth regional classification of the market is also included herein.

The factors which are impacting the market’s growth are studied in detail. The report also presents a round-up of vulnerabilities which companies operating in the market must avoid in order to enjoy sustainable growth through the course of the forecast period.

The report provides insights on the following pointers:

- Market Penetration: Comprehensive information on the product portfolios of the top players in the Enterprise Key Management market.

- Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the Enterprise Key Management market

- Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the Enterprise Key Management market

- Market Development: Comprehensive information about emerging markets. This report analyzes the market for various protein assay products across geographies

- Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Enterprise Key Management market

For More Information: qyreports.com/enquiry-before-buying?report-id=80944

If you have any special requirements, please let us know and we will offer you the report as you want.

Table of Contents

Global Enterprise Key Management Market Research Report

Chapter 1 Enterprise Key Management Market Overview   

Chapter 2 Global Economic Impact on Industry   

Chapter 3 Global Market Competition by Manufacturers 

Chapter 4 Global Production, Revenue (Value) by Region

Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions 

Chapter 6 Global Production, Revenue (Value), Price Trend by Type   

Chapter 7 Global Market Analysis by Application   

Chapter 8 Manufacturing Cost Analysis   

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers   

Chapter 10 Marketing Strategy Analysis, Distributors/Traders 

Chapter 11 Market Effect Factors Analysis   

Chapter 12 Global Enterprise Key Management Market Forecast

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New Look Develops iLook Enterprise Social Network With Oracle(R) Universal Content Management | killexams.com real questions and Pass4sure dumps

REDWOOD SHORES, CA--(Marketwire - 09/27/10) - Oracle (NASDAQ:ORCL - News)News Facts

  • New Look is using Oracle Universal Content Management as the platform for its iLook enterprise social network enabling the international fashion retailer to connect and collaborate with its 27,000 employees and business partners worldwide.
  • A truly international business, New Look has stores in 15 countries across Europe, Asia and the Middle East, a customer base that extends across 32 countries and is supported by suppliers in 40 countries.
  • Developed initially in English, French and Flemish with plans to extend to additional languages over time, iLook is supporting New Look's cultural shift from a UK-centric business to a more complex international business model and recently received the International Solution Award at the BT Expedite Retail Week Technology Awards.
  • Part of the Oracle Fusion Middleware family, Oracle Universal Content Management is well-aligned to New Look's existing Oracle SOA Suite and Oracle Business Intelligence solutions, allowing it to exploit a common platform for developing and integrating systems, aligning these with business processes and delivering Enterprise 2.0 capabilities.
  • The iLook workspace provides New Look colleagues with access to company intelligence including corporate news, company videos, comprehensive staff directory and policy information, along with an online calendar and a cohesive marketing toolkit held as a central, shared resource for all marketing materials.
  • Its enterprise social networking capabilities support collaboration between virtual teams and groups over blogs, wikis and forums to help dispersed teams to easily connect and drive best practice through their communication within project and departmental portals, irrespective of time zones.
  • By extending the collaboration space to its global franchise partners, iLook provides access to sales assets, local messaging, press campaigns and images, along with direct communication with the local stores.
  • iLook also provides a single source for all administrative forms helping New Look to automate expensive, time-intensive and manual processes.
  • This latest deployment builds on New Look's 10-year history of successfully relying on Oracle's offerings which also includes Oracle Retail merchandising and planning applications and Oracle Database.
  • Supporting Quotes

  • "More than just an intranet, iLook is the way we communicate with each other and will help us become a business that is one world, one way," said Linda Owen, Group HR Director, New Look. "iLook is a place where we can share information and news, and communicate with colleagues across the world. We've built it in a number of different languages, so that we can remain one New Look, one community."
  • "New Look is at the forefront of the movement to utilise enterprise 2.0 technologies to connect and engage increasingly dispersed employee and partner networks," said Adrian Thompson, Director of Business Change at New Look. "Building upon our heritage of technology innovation, particularly with Oracle, iLook is supporting our goals for rapid international expansion and helping our group to work together in the best way possible."
  • "New Look is committed to finding smarter more innovative ways to work and iLook is delivering significant benefits throughout the business," said Duncan Angove, Senior Vice President and General Manager, Oracle Retail. "Oracle is helping to equip New Look's rapidly growing international business teams with the capabilities to communicate, collaborate and better serve their customers."
  • Supporting Resources

    About Oracle RetailOracle is the number one provider of innovative and comprehensive industry software solutions for retailers -- enabling organizations to serve their customers better by applying insight into daily business decisions for more profitable results. With software that provides supply chain, operations, merchandising, store systems, optimization as well as enterprise applications and infrastructure software, Oracle partners with the world's leading retail companies, including 20 of the 20 top retailers worldwide, to transform the economics of their businesses.About Oracle Oracle (NASDAQ:ORCL - News) is the world's most complete, open and integrated business software and hardware systems company. For more information about Oracle, visit http://www.oracle.com.Trademark Oracle and Java are registered trademarks of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.


    Giants like Oracle and Salesforce are salivating over direct-to-consumer startups, but insiders say winning business is ‘inherently messy’ | killexams.com real questions and Pass4sure dumps

    Home decor brand Parachute makes $150 bed sheets and is backed by more than $44 million from venture capital firms. But when it comes to marketing, the startup wants to make sure that every dollar of its advertising spend is working as effectively as possible.

    Parachute is one of a growing number of direct-to-consumer brands that are not only flipping the business models of big brands, but also the advertising industry. Unlike traditional marketers that love to focus on award-winning creative for TV ads, direct-to-consumer brands are laser-focused on data and use sophisticated tactics to analyze granular reams of data to figure out which ads are most effective at getting someone to either buy something, or visit a website, after seeing an ad.

    That requires a new type of business model that largely centers around in-house teams tasked with creating the bulk of advertising for direct-to-consumer brands, and leaning on agencies and tech partners for project-based work.

    At the same time, marketing clouds like Adobe, Salesforce, and Oracle are on a battle to either acquire or build out powerful tech stacks that help brands store and manage their data and then use it to run and measure targeted marketing campaigns.

    Read more: A new type of ad agency is catering to brands born on digital channels - and industry giants need a plan

    But as direct-to-consumer brands continue to grow, the tension between building out cheaper tech and marketing expertise in-house versus working with big software companies is starting to play out, according to a dozen interviews with DTC brands, marketing clouds, agencies, and consultants.

    "We abide by the philosophy that any of the touch points to interact with customers needs to be built out in house —customer service, marketing, tech is in house," said Luke Droulez, CMO of Parachute. "Within CRM and planning, it ultimately is better to tailor make a solution that fits your business model — the issue is plugging into a Salesforce or an Oracle at this stage in our business would be quite expensive."

    Still, marketing cloud execs are salivating over direct-to-consumer brands and the opportunity to help data-minded marketers organize their stats and run targeted campaigns.

    According to research from Salesforce and Deloitte Digital, the average brand uses 39 pieces of technology to handle its so-called consumer engagement.

    "A lot of these new brands didn't inherit an existing marketing organization, structure, or organizational design. Many of these teams built their marketing, advertising, loyalty, CRM data business all tightly aligned," said Dave Helmreich, group VP of Oracle Marketing Cloud.

    As a result, many DTC brands built out their technology stacks in-house. As they grow, the pitch from marketing clouds is that they need deep technology chops to help them scale in the market, which they can't get from building their own technology in-house, Helmreich said.

    That can result in a few different models: An "all-in" model where brands put all of their technology stack into a marketing cloud, or a hybrid model where brands lean on several tech companies to power different portions of their technology stack and house it within a marketing cloud.

    "They realize when they're getting to significant scale [and] large market footprint, they need an enterprise solution — many of these companies grow up from engineering and very technical backgrounds," he said. "We see fewer and fewer companies spending their engineering time building tools that exist in the market. They tend to spend that time focused on things that they can control and that actually is of unique value to them and that's in order management and creative."

    Dollar Shave Club, for example, recently picked Adobe's Advertising Cloud as its "primary demand-side platform" (or DSP) and plans to use more of the marketing cloud company's tools to handle programmatic advertising, according to Adweek.

    Direct-to-consumer brands have been a hot topic recently for media M&A banker Terry Kawaja and CEO of Luma Partners. He gave a talk about the rise of direct-to-consumer brands at the Association of National Advertisers' Masters of Marketing Conference last month about how young direct-to-consumer brands are quickly growing without a lot of capital.

    "They sure as heck come to the table far more sophisticated in the martech side of things," he said. "That's what's attracting the cloud guys."

    Here's a chart that shows how big the DTC industry is, according to Luma Partners:

    The landscape of direct-to-consumer brands Luma Partners

    Kawaja said part of the reason why marketing clouds have their sights set on direct-to-consumer brands is because "it's a sexy category," meaning they can build out case studies with direct-to-consumer brands. The companies' pitch "goes a lot further when it's a DTC brand," he said.

    Marketers are balancing working with partners versus working in-house

    Direct-to-consumer brands are notorious for handling their advertising and marketing in-house, partly because of the cost of outsourcing technology and the lack of ability to create custom tech stacks with individual pieces of technology.

    Matt Prohaska, CEO and principal of Prohaska Consulting, added that it can be tough for brands to stitch all of their technology together when going all-in on one marketing cloud. Such deals look "smart on paper but it's always hard to get the integration down," he said.

    Dollar Shave Club competitor and grooming brand Harry's does not use a single marketing cloud, said Pete Christman, head of acquisition marketing.

    Harry's marketing is split between three internal teams: A direct-to-consumer team handles acquisition efforts, a retail group focuses on shopper marketing, and an omnichannel team oversees the brand's marketing across its business. Within the direct-to-consumer team, a group of five is specifically focused solely on growth, which occasionally works with partners but tries to handle the bulk of work in-house.

    "We do have a tech stack that we've built up over time, but we don't work with a single partner that's a full-service marketing cloud provider," Christman said. "Instead, we think about the different types of tech that support the type of marketing that we're doing [that] is going to pay for itself."

    In one example, Harry's built an internal tool that allows the brand to test different landing pages and messaging that consumers see after clicking on an ad.

    "In my experience, I found that it's wisest for us not to sign up lots of different tech tools before we're completely confident that adding that tool to our stack will result in improved important performance session," he said. "There's a lot of shiny new things out there and there is a lot of consolidation where a tool that used to just do one thing is now adding dimensions to it that try to account for more of your needs."

    Startups are scrappier with smaller resources than big brands

    Christman is not alone in resisting a single marketing cloud.

    Brandless, which is a direct-to-consumer grocery and home essentials company, also does not use a marketing cloud to house all of its data.

    "I don't quite believe that they work fully through," Brandless CMO Aaron Magness told Business Insider. "My focus is on building a team and then we can worry about tools without relying on someone else's stack."

    Brandless

    Part of the problem with buying into big software packages is that direct-to-consumer brands don't have the same positions as big brands have. A Fortune 500 company, for instance, may have a team dedicated to handling enterprise deals with software companies, said Will Flaherty, VP of growth at Ro.

    "It may be easier [for big brands] because there's a big decision maker who can kind of compel the division to use it," he said. "The truth is, in some ways it's almost easier for an emerging company to kind of pick and choose the components of a tech stack that makes sense for that particular brand."

    Instead, Flaherty said that the crop of emerging data platforms — think mParticle or Segment — help wrangle bits of data together and route it to specific channels.

    "Some of those platforms have made it easier to cobble together a bunch of different services rather than going with the marketing cloud, all-in-one approach," he said.

    Similar to how brands are wary to go all-in on one agency, marketers may not want to pour resources into one marketing cloud, particularly for new direct-to-consumer brands that are working to build a brand.

    "It's all over the place and that's because these businesses are being built with marketing talent at various levels — it's kind of the Wild West for the marketing clouds," said JB Osborne, CEO and cofounder of Red Antler, an agency that specializes in working with startups and direct-to-consumer brands. "It's very different than large companies who are mostly worried about creating standards and consistency and getting everyone to do the same thing at the right time and the right way. With startups, it's inherently messy and scrappy regardless of the exact scale of the business."

    Brands are forking over parts of their technology to tech companies though

    However, there are certain big parts of business that brands do want to outsource, like analytics, or an e-commerce platform to power their website.

    The direct-to-consumer makeup brand Milk Makeup works with Salesforce's commerce cloud to run its e-commerce site, for example. The brand treats its website similar to a real-time platform to upload and test content instead of relying on a web developer.

    "We're changing our homepages and banners on a daily basis," said Morgan Fleming, senior director of e-commerce at Milk Makeup. "Customers are visiting more pages on our site, the sessions are longer and they're spending more time on our product pages."

    Milk Makeup is an example of a larger trend that Salesforce is seeing where brands hand off the reins to a technology partner to free up time for longer-term priorities like making products or figuring out distribution logistics.

    The pricing model for powering websites is based on the percentage of e-commerce sales for the brand using a gross merchandising value model.

    "There's so much competition and what brands are looking for is agility to stay one step ahead of the customer and two steps ahead of their competition," said Rob Garf, VP of industry strategy and insights at Salesforce. "We have found that with a more unified approach — not just in marketing — in the entire journey, we're finding companies enabling a lot more agility by simplifying their technology environments, consolidating consumer data, and being able to unlock that data and make it actionable."

    DTC brands are struggling to make Facebook work

    For many direct-to-consumer brands, they built their business on Facebook ads that targeted specific segments of consumers.

    As Facebook's algorithm and ad prices have changed though, many are experimenting with more traditional types of advertising like print, TV, and billboards.

    "Most brands now are wary of being too reliant on Facebook or are finding it harder to make Facebook work the way that it did before," said Red Antler's Osborne. "Most businesses are spending the majority of their money on advertising with Facebook and Google, but that's just the landscape today — they're actively trying to find as many alternative channels and ways to reach customers."

    That means that direct-to-consumer brands are dependent on data from the walled gardens of Facebook and Google, which are notoriously hard for third parties like marketing clouds to measure. If they continue to shift money away from Facebook and Google, DTC brands may find that they need to work more closely with a marketing cloud than they do now, said Sam Appelbaum, general manager of Yellowhammer, a specialist ad agency that primarily works with direct-to-consumer brands.

    "Martech allows for horizontal insights across all of your marketing and media [but] is less effective when the integrations with those platforms are not as tight," he said. "It could be that as direct-to-consumer brands rely less on something like Facebook to drive business, these solutions will make more sense for them."



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    Oracle 1Z0-542 Exam (Oracle Enterprise Content Management(R) Essentials) Detailed Information



    References:


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