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C2040-441 - IBM Social Software and Unified Communications Fundamentals - Dump Information

Vendor : IBM
Exam Code : C2040-441
Exam Name : IBM Social Software and Unified Communications Fundamentals
Questions and Answers : 120 Q & A
Updated On : December 11, 2018
PDF Download Mirror : C2040-441 Brain Dump
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C2040-441 Questions and Answers

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C2040-441 IBM Social Software and Unified Communications Fundamentals

Study Guide Prepared by Killexams.com IBM Dumps Experts


Killexams.com C2040-441 Dumps and Real Questions

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C2040-441 exam Dumps Source : IBM Social Software and Unified Communications Fundamentals

Test Code : C2040-441
Test Name : IBM Social Software and Unified Communications Fundamentals
Vendor Name : IBM
Q&A : 120 Real Questions

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IBM IBM Social Software and

pros and Cons of IBM Blueworks — with an IBM Blueworks choice | killexams.com Real Questions and Pass4sure dumps

here is in regards to the strengths and weaknesses of IBM Blueworks BPM together with a conceivable choice for Blueworks (Tallyfy). a lot of it is borrowed from Gartner, with some portions edited and cleaned up.

Please note this disclaimer. I’m affiliated with Tallyfy — a workflow and BPM platform which differentiates via fabulous ease-of-use, client-facing points and flexibility to pressure adoption in up to date teams.

IBM is improving the intelligence of its Smarter system products through the use of complementary Watson technologies, resulting in what it calls Cognitive company Operations. It also stronger cloud-primarily based deployments via enhancements in Blueworks reside and a licensing approach that permits customers to practice buy credits to both on-premises or cloud versions of BPM. This overview centers on IBM business manner manager v.eight.5.6, IBM enterprise method supervisor on Cloud, Blueworks are living, Operational decision supervisor (ODM) superior v.8.7 and business video display v.8.5.6. iBPMS initiatives also may additionally include IBM Analytical resolution management, IBM Bluemix, IBM Streams, IBM FileNet content material manager, IBM Integration Bus, IBM MobileFirst Platform and other products.

Strengths of IBM Blueworks and IBM BPM
  • IBM offers a certainly broad set of product features, able to supplying virtually any feature desired to address the eight dimensions of the Gartner method IQ Framework. Its products assist most relevant business requirements, so builders can quite simply mix and suit IBM items with software from different providers.
  • IBM is a frontrunner in determination administration and analytics, including rule processing in IBM BPM and ODM, BAM in IBM BPM and business display screen, CEP in IBM ODM superior and IBM Streams, and advanced evaluation in Watson Analytics and Watson cognitive services.
  • IBM has made it less difficult for business people to take part in development via enhancements in Blueworks are living and a brand new simple process Accelerator manner design tool. IBM company manner manager additionally helps company clients execute unfamiliar or complex projects at runtime using its frequent system educate UIs.
  • Weaknesses of IBM Blueworks and IBM BPM
  • IBM BPM-primarily based methods will also be difficult to design, configure and install as a result of most superior functions require combining dissimilar products and environment many parameters and alternatives. IBM products overlap every other in content administration, enterprise rule processing, BAM, CEP, portal, workflow/orchestration, alerting and different capabilities.
  • client references surveyed by means of Gartner provided lukewarm comments on ordinary pride relative to some other iBPMS providers.
  • shoppers report that IBM business system manager requires a comparatively high degree of capabilities, a controversy mainly in small initiatives the usage of the on-premises IBM products. although, americans with knowledge within the product look like more obtainable than in past years.
  • alternative to Blueworks BPM — Tallyfy difficulty — ancient BPM makes modelling complicated

    a very good option to Blueworks may be the ability to mannequin processes simply. simply since you have some huge BPMN mannequin doesn’t make you clever or useful. in the end, people can/will still ought to definitely do the process, which comes down to email/spreadsheets (except you desire a 6-month IT project). It’s with no trouble ridiculous to make use of BPMN in nowadays’s age — where americans collaborate and don’t follow flowcharts anyway. Any option to Blueworks ought to utterly remove the use of flowcharts and in selected — BPMN. in contrast to what you’ve heard about BPMN — it’s not a “typical” in any respect — as every dealer creates their personal flavor of it. This makes the a lot-touted “regular” and “portability” point of it next to impossible to obtain.

    Tallyfy uses primary lists that still have all the features of flowcharts problem — simply IT and procedure analysts map strategies. Managers crave real power to map a process themselves

    Tallyfy is the most effective device that allows for collaboration amongst any type of position/adult — on the grounds that most people bear in mind the simplicity of the tool in 60 seconds. The option to Blueworks is not truly an option at all — it’s an inevitable change.

    Tallyfy allows anyone to collaborate on documenting a procedure difficulty — no one looks at method maps. You need your approaches to be in essential, executable list format

    This capability you want workflow utility like Tallyfy that in fact gives that simplicity, together with the vigour you need.

    Please — let’s drop flowcharts and BPMN — it’s absolutely damaged and deadbelieve a good looking alternative to IBM Blueworks — Tallyfy

    It integrates to every little thing, and it in reality works for every person.

    Take a look at a video demo of Tallyfy below, as a plausible, person-friendly choice to Blueworks.


    graphic cognizance for Product and Shelf Monitoring and evaluation | killexams.com Real Questions and Pass4sure dumps

    Image Recognition

    With the e-commerce growth, entrepreneurs have learned that everyday strategies of visual merchandising or sales promotions won’t be able to sustain gains in the cutthroat CPG industry. Many retailers are already enforcing AI and photograph focus to bring the subsequent stage of client adventure, bringing the dawn of a brand new period for the retail business. in line with Gartner, through 2020, eighty five% of customer interactions in the retail trade may be managed through AI. Product discovery, product concepts, and trend evaluation are some areas for implementation of computing device vision and photo focus. this article elaborates on how photo consciousness may also be implemented through retail and CPG organizations.

    1. Auditing Product Placement

    valued clientele are making key purchasing decisions at shop shelves and companies ought to use know-how to live ahead of the fierce competitors or face extinction. Gathering key consumer guidance helps businesses bear in mind their wants improved. Shelf consciousness using computing device imaginative and prescient digitizes shop checks and is important in gathering key purchaser tips through AI. 

    laptop vision the use of deep neural network detects objects within photographs of shelves and classifies them in line with class, company, and item. here's valuable in streamlining guide, time-consuming and mistake-inclined store audits of SKUs in order that the guide effort is directed to the actual project of marketing the products.  

    2. Detecting traits in Product Placement

    the placement of a product in a save can either make the product promote like a sizzling cake or live perpetually on the shelf. companies like Tesco have already initiated using photograph cognizance software to increase product placement in its retailers. photograph recognition makes use of pictures of shelves or hotspots and rapidly gives insights into customer behavior, preferences, and placements of products on monitor. With AI being in a position to interpret humungous quantities of information & provide effective insights, something it is impossible for people to accomplish with accuracy, strategists can be taught the move of items, how they are consumed or how neatly product placement works work against getting highest ROI from the placements and advertising messages. The AI engines additionally generate insights on how a brand’s product is getting used across social media and thus permit entrepreneurs of their efforts.

     3. Assessing Compliance and competition

    Most businesses rely on revenue reps to audit the company product placements, manufacturer presence and compliance at shops. This will also be a tedious procedure. photo attention can be used to song compliance with the merchandising necessities for every outlet & have stronger change application variations. computer imaginative and prescient is also used to song the competitor brands, their placements, manufacturer presence, and strategies via competitor’s distribution, channels, & shelf innovations and provide crucial enterprise tips. for example: if a product isn't performing towards a competitor product, it may imply a special product placement or generate discounts.

    4. category evaluation

    for those who walk right into a grocery store, you're most likely to discover a product from P & G, if you are searching for something in beauty and pharmacy classes. here's as a result the company staying vigilant with purchaser traits & competitor conduct involving the product and classes. the usage of vision APIs that immediately classify photographs into categories, establish the stocking of the competitors in that classes, & the competitor offers, permits P&G to plan new advertising situations leading to larger shelf share.

    in brief, photograph attention technology is helping agents and manufacturers take note their marketplace and react in precise-time. The vogue is moving from online to offline use of image consciousness within the CPG industry. points equivalent to compliance or calculation of a product’s performance in comparison to its competitor can be projected in an improved approach than with guide tactics the place there’s an opportunity of human error and issues in process scalability. And that’s not the conclusion, graphic awareness is extra evolving allowing the buyers to at once engage with the producers by way of wearable devices. So why no longer embody this new vogue and automate?

    click right here for the free demo of our imaginative and prescient API.

    issues:

    photo cognizance ,photograph processing ,clever records seize ,clever information extraction ,enterprise ai ,desktop discovering ,nlp ,ai


    IBM Tops Social company application Market four Years in a Row | killexams.com Real Questions and Pass4sure dumps

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    C2040-441 IBM Social Software and Unified Communications Fundamentals

    Study Guide Prepared by Killexams.com IBM Dumps Experts


    Killexams.com C2040-441 Dumps and Real Questions

    100% Real Questions - Exam Pass Guarantee with High Marks - Just Memorize the Answers



    C2040-441 exam Dumps Source : IBM Social Software and Unified Communications Fundamentals

    Test Code : C2040-441
    Test Name : IBM Social Software and Unified Communications Fundamentals
    Vendor Name : IBM
    Q&A : 120 Real Questions

    Can I find Latest dumps Q & A of C2040-441 exam?
    I might probably advocate it to my partners and accomplices. I were given 360 of imprints. I was enchanted with the effects I had been given with the assist look at guide C2040-441 exam route cloth. I commonly idea actual and tremendous researchwere the reaction to all or any exams, until I took the assistance of killexams.Com mind promote off to pass my exam C2040-441. Fantastically fulfill.


    How long practice is needed for C2040-441 test?
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    real exam questions of C2040-441 exam! Awesome Source.
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    in which am i able to discover unfastened C2040-441 examination dumps and questions?
    killexams.com provides reliable IT exam stuff, Ive been using them for years. This exam is no exception: I passed C2040-441 using killexams.com questions/answers and exam simulator. Everything people say is true: the questions are authentic, this is a very reliable braindump, totally valid. And I have only heard good things about their customer service, but personally I never had issues that would lead me to contact them in the first place. Just awesome.


    some one that these days passed C2040-441 exam?
    This exam preparation kit has proven itself to be absolutely worth the money as I passed the C2040-441 exam earlier this week with the score of 94%. All questions are valid, this is what they give you at the exam! I dont know how killexams.com does it, but theyve been keeping this up for years. My cousin used them for another IT exam years ago and says they were just as good back in the day. Very reliable and trustworthy.


    actual C2040-441 questions and brain dumps! It justify the fee.
    I take the advantage of the Dumps provided by the killexams.com and the content rich with information and offers the effective things, which I searched exactly for my preparation. It boosted my spirit and provides needed confidence to take my C2040-441 exam. The material you provided is so close to the real exam questions. As a non native English speaker I got 120 minutes to finish the exam, but I just took 95 minutes. Great material. Thank you.


    had been given no problem! three days practise state-of-the-art C2040-441 actual take a look at questions is needed.
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    IBM Social Software and Unified Communications Fundamentals

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    Social software and UC create 'collaborative communications' | killexams.com real questions and Pass4sure dumps

    In the beginning, the term unified communications (UC) was created to describe the technologies that help companies improve worker productivity and optimize business processes. Next came collaboration technology, which combined with unified communications to create unified communications and collaboration (UCC) -- emphasizing the collaborative benefits of tools such as Web and video conferencing, Web collaboration, etc. Most recently, social software, which started in the consumer space, became an important business tool. The combination of UC, collaboration and social media created collaborative communications. While each of these tools is valuable by itself, the functions are even more powerful when they're integrated with each other.

    How social software must evolve in the enterprise

    Social software is changing the way we communicate and collaborate, providing communities, activity feeds, and other ways of connecting with colleagues and customers. While sites like Twitter were originally seen as a way to let other hipsters know which bars they planned to frequent, events such as the "Arab Spring" have demonstrated the political power of social software. Despite the sea change of events driven by social media, the use of social software is still somewhat limited in the business world, and there are many companies that discourage employees from using public social-networking sites like Twitter and Facebook, and instead are turning to secure, enterprise-class services like IBM Connections or Cisco WebEx Social.

    As an asynchronous means of communication, social software has its limitations. While it's great for providing textual and visual information, making connections, and finding the resources and expertise needed, it needs to go one step further by enabling real-time voice interactions. Here's a typical scenario: I'm reading my Twitter stream and see that someone responded to one of my tweets. I can send a reply or a direct message to the person, and we can send tweets and messages back and forth to each other discussing the topic. This is fine in many situations, but sometimes a real-time voice interaction is needed. Wouldn't it be nice to be able to “click-to-call" from within Twitter (or Facebook, Jive, Yammer or any other social software solution) and have a voice or video interaction, rather than sending text messages back and forth?

    That's where unified communications comes into play. Social software helps to build communities and engage in discussions about a variety of topics. Enterprise social software makes it possible to find the people you need, based on expertise, projects they're working on, communities of interest, etc. Add UC to the mix, and you can view the presence and availability of people you want to interact with, then communicate directly from the social software client via voice or even a Web or video conference.

    UC + social = collaborative communications

    This integration of UC and social is what I call "collaborative communications," which adds the real-time communication and collaboration capabilities of UC to the networking capabilities of social software. Collaborative communications combines:

  • UC tools such as instant messaging, video and presence, which are delivered via a unified end user client.
  • Collaboration technologies like meetings or conferencing.
  • Social tools like communities, activity feeds and microblogging.
  • There are several ways in which social software and unified communications can be used together, including tying in presence, mobility, click-to-call, click-to-conference and other capabilities to make it easier to connect with people inside and outside of the organization.

    Integrating all these technologies is not a trivial job. Working with vendors that provide products with open application programming interfaces and plug-ins can help IT departments and value-added resellers make the integration a bit easier. While there aren't tons of businesses that have enabled this kind of capability, I expect the numbers to grow rapidly in the next couple of years, as enterprises realize the value that can be attained. Early adopters are starting to show the way. For example, U.K.-based Virgin Media was able to save thousands of pounds based on its use of Cisco WebEx Social to replace some face-to-face interactions, and by enabling people to work remotely while still feeling connected to the organization. Leon Benjamin, Virgin Media's enterprise 2.0 project manager, noted that "No matter what a company chooses to use for enterprise UC and collaboration, enabling conversations between people previously unknown to each other is powerful."

    In order to gain true value from unified communications, collaboration and social business, proper integration into a single solution is paramount. While it's a slow process, it's beginning to happen, and companies are reaping the benefits.


    IBM Helps Customers Work Smarter With New Offerings to Improve Productivity and Reduce Costs | killexams.com real questions and Pass4sure dumps

    ARMONK, N.Y., Sept. 14 /PRNewswire-FirstCall/ -- IBM (NYSE: IBM) today launched new software and services to help clients build collaborative and connected business environments to harness the rapid marketplace shifts that are transforming how they work.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20090416/IBMLOGO)

    The new IBM offerings are designed to help clients across industries embrace rather than resist the unprecedented changes in today's marketplace and use them to their advantage. They address three critical challenges faced by business leaders around the world: making business processes more responsive and easier to change; improving collaboration within and beyond their organizations; and using technology to meet business needs quickly.

    "With increasing pressures on the cost, speed and efficiency of doing business, working smarter is not merely an option -- it has become a matter of survival," said Steve Mills, Senior Vice President, IBM Software. "Creating organizations that are agile, collaborative and connected is one of the key objectives of IBM's Smarter Planet initiative. Using IBM software, businesses can harnesses the collective wisdom of their organizations and capitalize on the insights provided by an increasingly intelligent, instrumented world."

    New Industry Frameworks to speed client value and deployment

    IBM is announcing new offerings designed to help businesses make their processes more agile, responsive and easier to change while supporting increased collaboration between workers and those processes. New industry frameworks initially targeted at four industries - banking, chemical/ petroleum, energy and government - help customers benefit from decades of IBM industry experience and include a configurable software platform, industry assets and best practices. The frameworks, designed to be turnkey software modules that match specific industry needs, enable faster business solution deployment with lower project cost risk, expanded choice through a validated ecosystem of partners, and accelerated adoption of business IT standards.

    New collaboration offerings and services

    Another leading component of this initiative is a set of IBM collaboration offerings that derive collective intelligence through crowd-sourcing and social dynamics. These include new social networking tools for the enterprise and secure, cloud-based collaboration that joins together networks of companies as if they were a single organization. IBM is also helping business people solve their own daily challenges through new mashup software and delivering new solutions for unified communications, mobile collaboration and portal communities.

    IBM is announcing a new set of professional services focused on collaboration and mobility. These services, which reflect the new reality of an increasingly social and mobile workforce, help connect people, processes and information and enable collaboration across organizations and with clients and partners. They include IBM Smart Business Desktop on the IBM Cloud, IBM Mobile Enterprise Services for Managed Blackberry, and IBM Converged Communications Services.

    New skills development to help technology meet business needs quickly.

    To help customers access relevant, cross-disciplinary skills and help them work smarter, IBM is announcing a new IBM Business Performance Center of Excellence. Reinforcing IBM's commitment to improving business optimization and workforce productivity, the center will offer and analyze best practices in this area and provide clients with a blueprint for change for their own businesses. It will be supported by thousands of IBM consultants skilled in the deployment of business process management, collaboration and service oriented architecture technology. The center will also evaluate trends and examine how they are influenced by technology in impacting business success and provide virtual access to experts to transfer skills to clients.

    Organizations are recognizing the need to rethink the systems and processes that run their businesses and evaluate new ways to empower the people who support them. Doing so can release a wave of creativity, productivity and problem solving that generates tangible results.

    The Alliance for Paired Donation has reduced the time it takes to match an organ donor with a recipient from weeks to seconds using sophisticated software, with the long-term potential of saving more than $1 billion in healthcare costs. Similarly, the State of Missouri Office of Homeland Security dramatically increased disaster preparedness by revising its business processes and portal to manage diverse information systems, while SAT-Mexico, the country's taxation agency, cut paperwork by 93 percent by improving workflow between human and automated processes. In addition, U.S. Bank, supported by smart collaboration, is embarking on a growth strategy to develop new product insights and enable the sharing of innovative ideas among employees through social software from IBM, while Delaware County Bank and Trust is managing projects in real time and delivering on-the-spot services to customers by deploying IBM collaboration and information sharing technologies.

    Despite these and other client successes, an average of 5.3 hours per employee per week is wasted because of inefficient business processes, while two-thirds of employees believe there are colleagues who can help them do their jobs better, but don't know how to find them.

    In a new survey of 176 business and IT leaders, IBM uncovered key findings about ways to overcome barriers to driving better results. According to the survey, empowering line of business users to make changes to business processes is the single most important priority. Furthermore, companies that are the most adaptive and responsive to change leverage mobile and wireless technologies for enhanced collaboration, make rapid changes to business processes in response to changing market conditions, and are efficient at locating the right information to make better decisions. The IBM survey also showed that 70 percent of CIOs say optimizing processes is a top priority, while nearly three-quarters cite customer and partner collaboration as key.

    IBM will conduct a Smart Work "Jam" September 16-18 to externalize the dialogue and share ideas about Smart Work for a Smarter Planet. The Jam will include participation by James Surowiecki, business strategist and author of the bestseller, "The Wisdom of the Crowds." Business leaders, technologists, researchers and visionaries are invited to participate.

    Preceding the Jam will be a Smart Work videocast on Sept. 16. Register for the videocast at: http://www-01.ibm.com/software/solutions/smartwork/virtual/, and for the Jam at: www.collaborationjam.com/minijam2/jam/registration/index.do?jamId=1746&S...

    ###

    IBM, WebSphere, Lotus, SmartSOA and the IBM e-business logo are trademarks or registered trademarks of International Business Machines Corporation. For a list of additional IBM trademarks, please see www.ibm.com/legal/copytrade.shtml

    All other company, product or service names may be trademarks or registered trademarks of others. Statements concerning IBM's future development plans and schedules are made for planning purposes only, and are subject to change or withdrawal without notice. Reseller prices may vary.

    Contact: Chris Rubsamen IBM Media Relations (914) 766-1803 [email protected]

    SOURCE IBM Corporation


    Streaming Meets Unified Communications: Convergence Is on the Way | killexams.com real questions and Pass4sure dumps

    Streaming Meets Unified Communications: Convergence Is on the Way

    Social media, online video platforms, and knowledge management systems are coming together to create the future of enterprise communications.

    By Tim SiglinFor the rest of the January/February 2017 issue of Streaming Media magazine please click here

    Will social media and streaming platforms merge to meet enterprise communications needs? For almost 2 decades, enterprise video solutions have promised a day when they integrate seamlessly with videoconferencing, digital signage, and other enterprise communications solutions. It’s taken a while, but that day is here.

    Well, it’s almost here. About 2 years ago, we could at least see it on the horizon. As 2017 begins, the small dot on the shimmering horizon has begun to take shape, a silhouetted outline of a lone cowboy, riding his trusty stallion and brandishing a mean sidearm...

    Truth be told, it actually looks more like a cluster of rack-mounted equipment, with lots of wires and a few managed switches. But it’s still a bit far off to make out whether that’s software-defined networking (SDN) on our unified communications cowboy’s hip or a series of discrete hardware components.

    If you’re at all involved in enterprise streaming or videoconferencing, you’ve undoubtedly heard the term “unified communications” (UC) used in several different ways, often obliquely and to a particular vendor’s best advantage. In some ways that nebulousness is by design.

    Wikipedia sums up UC as “a marketing buzzword” that covers a series of integrated real-time enterprise communications services: conferencing (both audio and video), instant messaging, presence information, voice, mobility features, audio, fixed-mobile convergence, desktop sharing, data sharing, call control, and speech recognition. At the end of the list, almost recursively, Wikipedia notes all these real-time enterprise communications services can be integrated with non-real-time communication services such as (drumroll, please) unified messaging (UM).

    Where’s streaming in that long list of enterprise communications services? And does it fit in the real-time or non-real-time communications bucket? This article attempts to answer those two questions. Starting with the assumption that all communications matter, we will explore how streaming can unify a number of UC and UM use cases. Along the way, we will touch on a few topics, like latency and WebRTC, that deserve their own articles and expanded explanations—and get at least some coverage elsewhere in this issue of Streaming Media magazine.

    Social Media and the Enterprise

    Let’s first start with some insight on the intersection of streaming video and unified communications, thanks to work done by Wainhouse Research. Steve Vonder Haar (right), a senior analyst with Wainhouse, commissioned a study of 1,801 working adults in the United States as part of the research into UC, streaming video, and other enterprise platforms. The survey was a follow-up to an April 2016 report wherein Wainhouse Research surveyed 1,512 corporate executives to gauge demand for streaming solutions that enable one-to-many distributions of content originating from UC applications such as Skype for Business, Cisco Jabber, and IBM Sametime.

    This newer 4Q 2016 Wainhouse Research “Enterprise Web Communications Survey” was designed as a true scientific survey. It had up to 380 different segmentations, with guaranteed participation in specific categories—150 from IT, 100 from professional services, 85 from financial services—as well as intentional oversamples of IT and educational participants.

    Wainhouse asked which two communications channels survey participants found most effective for lead generation. Surprisingly, traditional email and banner ads, which are often the primary channels for lead generation, did not rank as high as Facebook and YouTube. In fact, as this chart shows, Facebook topped the list of multiple-choice lead generation options, with 49 percent of survey participants noting it as one of their most effective lead-generation channels, followed by YouTube at 39 percent of all participants. Traditional email was next, with LinkedIn at 21 percent taking the fourth position.

    “I believe the social media platforms have an opportunity to support the enterprise and generate revenues in ways they don’t yet comprehend,” says Vonder Haar. “Social media platforms today are largely consumer-focused, similar to the AOLs and Yahoos of yesteryear. As we’ve seen in the past, when a communications platform is solely focused on the consumer market, they tend to decline and ultimately die off when attitudes change.”

    To his way of thinking, Vonder Haar says that social media platforms can avoid irrelevancy or death by expanding their reach beyond user’s personal communications and in to those same users’ enterprise communications. “Social media is at a crossroads, with slowing consumer growth, and need to find ways to monetize their audiences,” says Vonder Haar. “Yet they have the tools to solve the most pressing business problem: delivering a substantial audience on a platform that’s consumer-tested.”

    Vonder Haar went on to mention that social media platforms have the audiences and the video creation and distribution platforms, what he calls “the raw material for aggregating video distribution that delivers business benefit.”

    So, if the Wainhouse Research insights from its recent survey are correct, social media platforms may turn out to be online video platforms (OVPs) in the near term. And unlike traditional OVPs, these social platforms have both the tools and the eyeballs to provide the enterprise market to battle-tested platforms for webinars and webcasts.

    What if the social platforms opted to move beyond just lead generation and in to corporate communications as well? That might be one reason that Microsoft was keen to own LinkedIn: LinkedIn provided a ready-made audience. Another version of the narrative, though, says that Microsoft already has the video communications tools, which LinkedIn might need to catch up with Facebook and other consumer-focused social platforms.

    Skype for Business

    One of those tools widely regarded as integral to unified communications is Skype for Business.

    “When survey participants were asked about their UC platform of choice,” says Vonder Haar, “Skype for Business is definitively identified as the market share leader in unified communications.”

    The technology formerly known as Microsoft Lync (up to and including Lync 2013) is now actively being integrated into hardware solutions from a disparate group of hardware suppliers. NewTek was one of the first out of the gate, with its TalkShow product that allowed incoming Skype calls to be cleaned up, including color and exposure correction, and output via a broadcast-based serial digital interface (SDI) as a feed for a live broadcast video mixer.

    NewTek calls TalkShow a tool to enhance “video calling for professional production workflows,” and its intent is to add its video signal correction magic to the widely used communications platform to create “Skype interviews that look great—and sound amazing.”

    While it’s not necessary for a Skype caller connecting to TalkShow to use the Skype for Business application, since TalkShow works just as well with the consumer Skype app, there are benefits to the enterprise-focused Skype app offered by Microsoft beyond just Skype-to-Skype calls on Android and iOS devices. For instance, the newest Skype for Business 6.10 app now provides a way to answer Skype for Business calls in the same way a user would answer a cellphone call: swiping “answer” on the lock screen.

    That level of seamless integration extends to the ability to move between a standard cellphone call and Skype for Business, not unlike Apple’s own FaceTime Audio. Unlike Apple’s integrated VOIP app, though, Microsoft’s Skype for Business also integrates enterprise stalwarts like Active Directory and SharePoint. The ability to tie into other enterprise-standard communication services brings Microsoft back to the forefront of an enterprise landscape it created decades ago. The stickiness of PowerPoint and the subsequent uptake of Active Directory and SharePoint means that Microsoft is using Skype for Business to round out its enterprise ecosystem in a way that Apple did when it enhanced its stickiness in the consumer ecosystem by tightly integrating hardware and software into a single user experience.

    NewTek’s TalkShow is designed to improve the video quality for Skype interviews and meetings.

    User response to these unified communications features have been generally positive, with one user noting that using Skype for Business on Wi-Fi allows the user to see presentation content and praising Skype for Business as being “more reliable for seeing and joining meetings, transferring from the laptop when you have to get out the door, etc.,” compared with earlier versions of Skype for Business and Lync that did not integrate as tightly with SharePoint.

    In an attempt to continue the uptake of Skype for Business, Microsoft has followed Google’s lead and begun to release beta versions and request feedback from users. Its new Skype Preview.com is a portal through which Microsoft encourages users to help “shape the future of Skype for Business” by offering early access to new products or features. “It enables your organization to get a sneak peek at what’s coming and to test out the new features in your own environment and give feedback before we release product builds to the general public,” the site states.

    Related Articles

    OCS Streaming Gateway and Enterprise Media System integrates streaming video into Microsoft Office Communicator and SharePoint

    Creating a unified communications solution for streaming video and videoconferencing is anything but a simple procedure, says Aetna.

    Simply being able to connect enterprise devices isn't the real goal. In the march to HEVC, could UCC interoperability issues become a thing of the past?



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    IBM C2040-441 Exam (IBM Social Software and Unified Communications Fundamentals) Detailed Information



    References:


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